NBA

The National Basketball Association (NBA) is the premier professional basketball league in the world, featuring 30 teams divided into two conferences — the Eastern Conference and the Western Conference — each comprising three divisions of five teams. The NBA is widely regarded as the highest leve...

The NBA Creator Cup is an NBA-sanctioned basketball tournament featuring social-media creators and digital influencers competing in an officially-branded competitive event. Announced as a permanent NBA programming property in 2024, the Creator Cup builds on years of informal creator basketball co...